import { useState } from "react"; const calendarData = { competitors: { unicommerce: { hotTopics: ["AI in e-commerce", "Inventory KPIs", "Q-commerce / dark stores", "D2C challenges", "Omnichannel retail", "Marketplace-specific guides (Myntra, AJIO, Meesho)", "Barcode & warehouse management"], gaps: ["Order error recovery", "Cross-border OMS complexity", "SMB-focused OMS ROI", "Human stories / customer ops teams", "YouTube education", "OMS implementation timelines & pitfalls"] }, blueyonder: { hotTopics: ["Agentic AI in supply chain", "Demand & supply planning", "Supply chain resilience", "Tariff & volatility planning", "AI transformation blueprints", "Retail sustainability", "Real-time order promising"], gaps: ["SMB / mid-market content", "Practical how-to guides", "Cost of poor OMS (ROI angle)", "India / APAC market specifics", "Employee/ops team perspective", "Video content & tutorials"] } }, weeks: [ { week: 1, theme: "🔥 Ride the Viral Wave — AI & Order Intelligence", days: [ { day: "Mon", date: "Mar 17", platform: "LinkedIn", type: "Thought Leadership", topic: "What Agentic AI Actually Means for Order Management Teams", angle: "Both competitors talk AI broadly — you go deep on *order* intelligence specifically", hook: "90% of supply chain leaders are reorganizing for AI. Here's what that means for your OMS team specifically." }, { day: "Wed", date: "Mar 19", platform: "YouTube", type: "Educational Video", topic: "5 Order Management Metrics Every D2C Brand Must Track in 2025", angle: "Unicommerce covers inventory KPIs but skips OMS-specific metrics — this is your gap to own", hook: "Short explainer (5-7 min): Walk through fill rate, order cycle time, order accuracy, NDR rate, OTIF" }, { day: "Fri", date: "Mar 21", platform: "LinkedIn", type: "Data Post", topic: "The Hidden Cost of a Slow OMS: Real Numbers", angle: "Blue Yonder hints at ROI but never quantifies it for mid-market buyers — you can", hook: "A 2-second delay in order confirmation costs ecommerce brands X% in cart abandonment. Here's the math." } ] }, { week: 2, theme: "🎯 Own Your Gap — SMB & Mid-Market Stories", days: [ { day: "Mon", date: "Mar 24", platform: "LinkedIn", type: "Customer Story", topic: "How a 50-Person D2C Brand Reduced Order Errors by 40%", angle: "Neither competitor talks to SMBs — they target enterprise. This is your whitespace.", hook: "They weren't broken. They were just growing faster than their systems." }, { day: "Wed", date: "Mar 26", platform: "YouTube", type: "Tutorial", topic: "OMS Implementation in 30 Days: What to Expect Week by Week", angle: "Competitors never discuss implementation reality — buyers are scared of this. Demystify it.", hook: "Nobody talks about the messy middle of going live. We will." }, { day: "Fri", date: "Mar 28", platform: "LinkedIn", type: "Checklist / Carousel", topic: "10 Signs Your Order Management System is Holding You Back", angle: "High-engagement format. Pain-point led. Neither competitor uses carousel-style content.", hook: "If you're manually fixing more than 3 of these, it's time to talk." } ] }, { week: 3, theme: "🌍 Ride Q-Commerce & Speed Delivery Trend", days: [ { day: "Mon", date: "Mar 31", platform: "LinkedIn", type: "Trend Analysis", topic: "Q-Commerce is Growing at 67% CAGR — Is Your OMS Ready?", angle: "Unicommerce covers Q-commerce broadly. You go specific: what OMS architecture does q-comm require?", hook: "Blinkit, Zepto, Swiggy Instamart don't just need fast delivery. They need sub-second order routing." }, { day: "Wed", date: "Apr 2", platform: "YouTube", type: "Deep Dive", topic: "Order Routing Logic Explained: How Top Brands Promise Delivery in 30 Minutes", angle: "Blue Yonder references Walgreens' 30-min promise. You explain the mechanics behind it.", hook: "The magic behind '30-minute delivery' is actually boring back-end logic. Let's break it down." }, { day: "Fri", date: "Apr 4", platform: "LinkedIn", type: "Opinion / Hot Take", topic: "Why Most OMS Platforms Will Fail Q-Commerce Brands by 2026", angle: "Provocative angle neither competitor takes. Positions you as forward-thinking.", hook: "Legacy OMS was built for next-day. Q-commerce needs next-minute. There's a difference." } ] }, { week: 4, theme: "💡 Fill the Content Gap — Human & Operational Angle", days: [ { day: "Mon", date: "Apr 7", platform: "LinkedIn", type: "Behind the Scenes", topic: "A Day in the Life of an Order Ops Team During a Sale Event", angle: "ZERO competitor covers the human side of order management. This drives huge LinkedIn engagement.", hook: "It's 11:59 PM on sale day. 40,000 orders. 3 people. This is what they actually do." }, { day: "Wed", date: "Apr 9", platform: "YouTube", type: "Case Study Video", topic: "Cross-Border OMS: The 5 Things Brands Get Wrong Expanding to MENA/SEA", angle: "Unicommerce covers MENA market trends. You cover operational pitfalls — the gap they leave.", hook: "Going cross-border without fixing your OMS first is like opening a new store with no cash register." }, { day: "Fri", date: "Apr 11", platform: "LinkedIn", type: "Engagement Post", topic: "Poll: What's Your Biggest Order Management Pain Point Right Now?", angle: "Builds community, surfaces pain points, feeds future content — no competitor does community engagement", hook: "We surveyed 200 ops leaders. The #1 answer surprised us. What's yours?" } ] } ] }; const platformColors = { LinkedIn: { bg: "#0077B5", light: "#e8f4fb" }, YouTube: { bg: "#FF0000", light: "#fff0f0" } }; const typeIcons = { "Thought Leadership": "💡", "Educational Video": "🎓", "Data Post": "📊", "Customer Story": "🌟", "Tutorial": "🛠️", "Checklist / Carousel": "✅", "Trend Analysis": "📈", "Deep Dive": "🔍", "Opinion / Hot Take": "🔥", "Behind the Scenes": "👀", "Case Study Video": "🎬", "Engagement Post": "💬" }; export default function SocialCalendar() { const [activeWeek, setActiveWeek] = useState(0); const [activePost, setActivePost] = useState(null); const [activeTab, setActiveTab] = useState("calendar"); const selectedWeek = calendarData.weeks[activeWeek]; return ( ); }